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“Stream” as Topoi: The Discontinuity of Streaming Video and Hypermodern Society
LIU Chunyi, HU Yong
Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (8) : 95-114.
PDF(1514 KB)
PDF(1514 KB)
“Stream” as Topoi: The Discontinuity of Streaming Video and Hypermodern Society
“Stream”, as media topoi, has always maintained its conceptual persistence and fluidity in the transformations of communication technologies, media forms, and social structures. While the topological discourse of stream becomes increasingly pronounced in the era of streaming video, its mediality and societal reconstructive power paradoxically manifest as a form of disruption of flow. Through interfaces, data, and the practice of “binge-watching”, streaming video restructures the logic of media programming, circulation, and reception, thereby revealing the essentially discontinuous nature of the flow. The medial factors driving this disruption-namely, immediacy, privatization, and interactivity—dismantle the spatiotemporal and organizational frameworks once shaped by traditional media. In their place, they foster a presentist temporality and unstable subjectivities, ultimately intensifying the fragmentation and imbalance characteristic of hypermodernism.
Streaming video / media topology / streaming media platform / hypermodernism
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What is the political impact of networked communications technologies? I argue that as communicative capitalism they are profoundly depoliticizing. The argument, first, conceptualizes the current political-economic formation as one of communicative capitalism. It then moves to emphasize specific features of communicative capitalism in light of the fantasies animating them. The fantasy of abundance leads to a shift in the basic unit of communication from the message to the contribution. The fantasy of activity or participation is materialized through technology fetishism. The fantasy of wholeness relies on and produces a global both imaginary and Real. This fantasy prevents the emergence of a clear division between friend and enemy, resulting instead in the more dangerous and profound figuring of the other as a threat to be destroyed. My goal in providing this account of communicative capitalism is to explain why in an age celebrated for its communications there is no response.
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