A Double-Soft Model: the Persuasive Effect and Mechanism of Acting-Cute Propaganda on Young Chinese’s Political Support

HU Shiran ZENG Ziying GUO Zhongshi AO Song

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Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (8) : 115-138.

A Double-Soft Model: the Persuasive Effect and Mechanism of Acting-Cute Propaganda on Young Chinese’s Political Support

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