The Magic of Alchemy——Exploring the Human-Computer Interaction Practices of Generative Artificial Intelligence Enthusiasts from the Perspective of Philosophy of Technology

DING Hongmei

Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (5) : 68-84.

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Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (5) : 68-84.
Research Articles

The Magic of Alchemy——Exploring the Human-Computer Interaction Practices of Generative Artificial Intelligence Enthusiasts from the Perspective of Philosophy of Technology

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Abstract

On the basis of existing studies on geeks, this paper adopts a perspective of philosophy of technology and conducts qualitative interviews with technical enthusiasts to explores their human-computer interaction practices in the era of generative artificial intelligence. As a form of digital object, artificial intelligence technology continuously evoles through individualization. While technical enthusiasts combine technical elements to invent technical individuals and deploy technical infrastructure, they also act as technical individuals to co-create associated milieu with AI technology and develope discursive and existential relationships in both technical and material senses. These enthusiasts can grasp the causal logic and temporal relationships within AI systems, then the technology is ready-to-hand and the elixir could be refined, promoting the process of technical infrastructure. In the meantime, drawing on the phenomenological concepts of protentions and retentions, AI technology can serve as a kind of tertiary protention and tertiary retention, intervening in the infrastructure processes at both psychological and collective levels. And in this process, technical enthusiasts act as curcial transducteurs. Since AI technology can be both a poison and an antidote, the possibility of technical alienation could not be excluded from practices of human-machine. However, this paper prefers to emphasize the potential of technical enthusiasts as alchemists and the magical abilities possessed by human beings, thus highlighting the agency of the subject.

Key words

Fans / individualization / individuation / technical enthusiasts / Artificial Intelligence

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DING Hongmei. The Magic of Alchemy——Exploring the Human-Computer Interaction Practices of Generative Artificial Intelligence Enthusiasts from the Perspective of Philosophy of Technology[J]. Chinese Journal of Journalism & Communication. 2025, 47(5): 68-84

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Footnotes

1. 就作者目前搜集资料所得,技术爱好者/技术粉丝相关研究,常存于粉丝研究领域,同时与互联网时代的极客(Geek)群体相关,极客与技术爱好者本质上可算作粉丝群体一个分支。鉴于每个时代均有其时代的技术爱好者/技术粉,互联网时代名曰极客或黑客(黑客与极客可能有法律层面之区别),在生成式人工智能时代,本文更倾向选择“技术爱好者”一词。

除了强调生成式人工智能时代的技术爱好者,本文选择该词汇有中英文翻译以及技术哲学视野的考量。就作者搜集到英文文献而言,“极客”可与Geek对应;而技术爱好者一般对应“techno-enthuaists”,“techno-enthuaists”相关研究(Garofalo,1988;Coget, 2011;Uwalaka,2020)强调不同领域的技术爱好者,对新技术拥有开放的态度,积极适应技术,技术反过来可赋予爱好者不同程度的能动性与抵抗力量。不过,本文“技术爱好者”英文翻译为technical enthuaists,代表认同许煜(2016/2018:29)的思考,“在我的研究当中,我更常使用技术的(technical)而非技术的(technological)来指代更广泛的技艺,以及将消极的技术转变为积极的可能性”。

类似极客,技术爱好者拥有较高的技术热情与兴趣。但中英文翻译与技术哲学内涵上,技术爱好者与极客可区别开来。作者倾向认为,生成式人工智能时代,“技术爱好者”(technical enthuaists/fans)一词,更能赋予普通人以积极参与的力量,寻常人可拥有改变现实的技术魔法,也为本文主旨所在。

Funding

This paper is funded by the project from China Postdoctoral Science Foundation “A Study on the Emotional Mechanism of Construction of National Identity among Chinese Overseas Students in the Social Media Environment”(2022M720052)
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