Social media provides a useful platform for people to share information, develop networks, and connect with each other online. While social media allows one to foster relationships with ease, it may pose challenges for individuals in a romantic relationship. Mounting evidence suggests that social media use may have an adverse impact on relationship dynamics, largely due to reduced time and attention for relationship partners. However, it remains unclear (1) how the increased use of social media may lead to negative consequences of relationship quality; (2) how the increased use of social media and negative relationship consequences together may trigger social media addiction; and (3) whether there are psychological factors that may contribute to the mitigation of the negative consequences. Here, we explored these issues by selecting Instagram (IG) as the target platform because the unique feature of tracking objective time of usage within the IG app allowed us to more accurately determine the length of IG usage. Using a structural equation modeling approach, we found that increased IG usage reduced relationship satisfaction, which led to an increase in both conflicts and negative outcomes. The sequential effects of reduced relationship satisfaction and increased conflicts then triggered addictive use of IG. In contrast, tendency to make sacrifice for the relationship partner in everyday life produced a positive effect on relationship satisfaction, which in turn reduced the likelihood of conflicts, negative outcomes, and addiction. Taken together, we have delineated pathways through which excessive social media use may detrimentally affect both relationship and personal well-being and identified sacrifice as a possible psychological factor to mitigate the detrimental effects. We believe that these findings add to our understanding of the processes by which social media influences romantic relationship and highlight the interactive effects of social media and relationship on causing unexpected, adverse consequences.

This study examines the implications of social networking web sites (SNSs) within romantic relationships. Specifically, Knapp’s (1978) stage model of relationships is examined through a new lens wherein the role of SNSs, specifically Facebook, is explored in the escalation stages of romantic relationships (i.e., initiating, experimenting, intensifying, integrating, and bonding). Furthermore, this study sought to discern the interpersonal and social implications of publicly declaring oneself as “In a Relationship” with another person on Facebook (i.e., going “Facebook official” or “FBO”). Ten mixed-sex focus groups were conducted. Analysis revealed that Facebook is one of the primary means of uncertainty reduction in the initial stages of relationship formation. College students consider FBO to be indicative of an increased level of commitment in relationships. Typically, relationship exclusivity precedes a discussion on becoming FBO, which occurs when the relationship is considered stable. Going FBO has implications for the public proclamation of one’s relationship status as described in Knapp’s model, and these results differ for men and women. Theoretical implications for the role of SNSs in romantic relationships are discussed.

This investigation tested a theoretical model of communication behavior with specific Facebook friends, such that attitudes toward (a) online self-disclosure, and (b) online social connection, predict Facebook communication frequency and, in turn, relational closeness. Participants included both undergraduates and older adults. Results generally supported the model, with the interaction effect between self-disclosure and social connection directly predicting Facebook communication and indirectly predicting relational closeness. For both dependent variables, online social connection was a positive predictor at low and moderate levels of online self-disclosure, but high levels reduced the association to nonsignificance. One implication of these results was that high-warrant information may discourage those with social anxiety from social network site communication.

Ambient awareness refers to the awareness social media users develop of their online network in result of being constantly exposed to social information, such as microblogging updates. Although each individual bit of information can seem like random noise, their incessant reception can amass to a coherent representation of social others. Despite its growing popularity and important implications for social media research, ambient awareness on public social media has not been studied empirically. We provide evidence for the occurrence of ambient awareness and examine key questions related to its content and functions. A diverse sample of participants reported experiencing awareness, both as a general feeling towards their network as a whole, and as knowledge of individual members of the network, whom they had not met in real life. Our results indicate that ambient awareness can develop peripherally, from fragmented information and in the relative absence of extensive one-to-one communication. We report the effects of demographics, media use, and network variables and discuss the implications of ambient awareness for relational and informational processes online.

The article argues for the audience studies, which draws on the analysis of artifactual, spatial, temporal, and sensorial aspects of media consumption and builds on, that is, the so-called medium theory and theory of practice in sociology. In the second part of the article, we interpret the results of a qualitative empirical study regarding the daily use of media technology among young people, aged between 19 and 29 years. The study finds that circumstances, under which digital media have colonized all spheres of public life and under which online social life has become completely naturalized, have led to constant online connectivity as well as highly fragmented and dispersed communication practices of users moving between different media. The analysis of media consumption diaries points to radical mediatization, which plays an important role in the changing generational structure of feeling.

This article develops a new theory of polymedia in order to understand the consequences of digital media in the context of interpersonal communication. Drawing on illustrative examples from a comparative ethnography of Filipino and Caribbean transnational families, the article develops the contours of a theory of polymedia. We demonstrate how users avail themselves of new media as a communicative environment of affordances rather than as a catalogue of ever proliferating but discrete technologies. As a consequence, with polymedia the primary concern shifts from the constraints imposed by each individual medium to an emphasis upon the social, emotional and moral consequences of choosing between those different media. As the choice of medium acquires communicative intent, navigating the environment of polymedia becomes inextricably linked to the ways in which interpersonal relationships are experienced and managed. Polymedia is ultimately about a new relationship between the social and the technological, rather than merely a shift in the technology itself.

Guided by the frameworks of niche and polymedia theories, this study sought to understand the phenomenon of platform-swinging on social media, which refers to the routine use of multiple social media platforms that has become commonplace across different ages. Based on focus group discussions (FGDs) with 62 social media users in Singapore, this study found that social media users engage in platform-swinging for relationship management and self-presentation gratifications. While these gratifications are also served by individual social media platforms, platform-swinging allows social media users to navigate structural, social, and norm barriers to obtain greater gratification opportunities. This has implications on how social media users subsequently regard and segment their personal relationships.