The rapid development of live-streaming e-commerce in China has led to the formation of a business model uniquely characterized by affective interaction. Based on Slavoj Žižek’s critical psychoanalytic theory, this study employs digital ethnography and in-depth interviews to offer a “symptomatic interpretation” of the affective labor performed by e-commerce livestreamers. It examines deep connections between ideological mechanisms and the psychological dimensions of the livestreamers, within the framework of the political economy of communication. The research finds that the affective labor of e-commerce livestreamers is reconstructed into a “hybrid affective labor” through the mediation of digital technology, with its core symptom being digitalized intimacy. This symptom manifests as a dual fragmentation of the subject, perceptual fragmentation and cognitive fragmentation, which reveals the contradictions and complexities of commodified affects. By analyzing the exploitative forms that result from the simultaneous operation of capital logic and desire logic within hybrid affective labor, the study examines how to transcend the surplus enjoyment illusion of the digital big Other on two levels: namely, the reshaping of affects and the reconstitution of identity. The study proposes that e-commerce livestreamers should reconnect with the essence of labor by emphasizing the embodied and authentic dimensions of affective labor, thereby effectively resisting capitalist ideology.