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Beyond Traditional Journalism: Mapping Peripheral Actor Types and Their Logics of Action
ZHANG Qirui, WANG Chenyao
Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (12) : 43-63.
PDF(1666 KB)
PDF(1666 KB)
Beyond Traditional Journalism: Mapping Peripheral Actor Types and Their Logics of Action
Understanding digital news practices requires moving beyond traditional, profession-centered research--an idea increasingly recognized in journalism studies. Scholars have particularly focused on peripheral actors--those engaged in news production outside the conventional journalism system. Drawing on 54 cases of peripheral actors identified in prior scholarship, this study reanalyzes their journalistic practices through the lens of Parsons’s Action Frame of Reference (AFR). The findings suggest that actors’ identities and purposes are key dimensions for understanding their news practices. On this basis, the study proposes five new types of peripheral actors and systematically examines their respective logics of action. Building on this typology, the study further explores the emergent dual “balance-of-power” relationships between peripheral actors and traditional news media within the occupational domain of news production. These insights deepen our understanding of the complex structures and evolving pathways of networked journalism in the digital age.
Networked journalism / journalism innovation / action frame of reference
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Journalism has enjoyed a rich and relatively stable history of professionalization. Scholars coming from a variety of disciplines have theorized this history, forming a consistent body of knowledge codified in national and international handbooks and canonical readers. However, recent work and analysis suggest that the supposed core of journalism and the assumed consistency of the inner workings of news organizations are problematic starting points for journalism studies. In this article, we challenge the consensual (self-)presentation of journalism - in terms of its occupational ideology, its professional culture, and its sedimentation in routines and organizational structures (cf. the newsroom) in the context of its reconfiguration as a,, and way of working and of being at work. We outline a way beyond individualist or institutional approaches to do justice to the current complex transformation of the profession. We propose a framework to bring together these approaches in a dialectic attempt to move through and journalism as it has traditionally been conceptualized and practiced, allowing for a broader definition and understanding of the myriad of practices that make up journalism.
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This article explores the role of peripheral actors in the production and circulation of journalism through the case study of a North American not-for-profit digital-born journalism organization, The Conversation Canada. Much of the research on peripheral actors has examined individual actors, focusing on questions of identity such as who is a journalist as opposed to emergent and complex institutions with multiple interventions in a time of field transition. Our study explores the role of what we term a 'complex peripheral actor,' a journalism actor that may operate across individual, organizational, and network levels, and is active across multiple domains of the journalistic process, including production, publication, and dissemination. This lens is relevant to the North American journalism landscape as digitalization has seen increasing interest in and growth of complex and contested peripheral actors, such as Google, Facebook, and Apple News. Results of this case study point to increasing recognition of The Conversation Canada as a legitimate journalism actor indicated by growing demand for its content from legacy journalism organizations experiencing increasing market pressures in Canada, in addition to demand from a growing number of peripheral journalism actors. We argue that complex peripheral actors are benefitting from changes occurring across the media landscape from economic decline to demand for free journalism content, as well as the proliferation of multiple journalisms.
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The contours of journalistic practice have evolved substantially since the emergence of the world wide web to include those who were once strangers to the profession. Amateur journalists, bloggers, mobile app designers, programmers, web analytics managers, and others have become part of journalism, influencing the process of journalism from news production to distribution. These technology-oriented strangers—those who have not belonged to traditional journalism practice but have imported their qualities and work into it—are increasingly taking part in journalism, whether welcomed by journalists or shunned as interlopers. Yet, the labels that keep them at journalism’s periphery risk conflating them with much larger groups who are not always adding to the news process (e.g., bloggers, microbloggers) or generalizing them as insiders/outsiders. In this essay, we consider studies that have addressed the roles of journalistic strangers and argue that by delineating differences among these strangers and seeking representative categorizations of who they are, a more holistic understanding of their impact on news production, and journalism broadly, can be advanced. Considering the norms and practices of journalism as increasingly fluid and open to new actors, we offer categorizations of journalistic strangers as explicit and implicit interlopers as well as intralopers. In working to understand these strangers as innovators and disruptors of news production, we begin to unpack how they are collectively contributing to an increasingly un-institutionalized meaning of news while also suggesting a research agenda that gives definition to the various strangers who may be influencing news production and distribution and the organizational field of journalism more broadly.
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As a consequence of digitization and other environmental trends, journalism is changing its forms and arguably also its functions-both in fundamental ways. While 'legacy' news media continue to be easily distinguishable by set characteristics, new content providers operating in an increasingly dense, chaotic, interactive, and participatory information environment still remain somewhat understudied. However, at a time when non-traditional formats account for an ever-growing portion of journalistic or para-journalistic work, there is an urgent need to better understand these new peripheral actors and the ways they may be transforming the journalistic field. While journalism scholarship has begun to examine peripheral actors' motivations and conceptualizations of their roles, our understanding is still fairly limited. This relates particularly to comparative studies of peripheral actors, of which there have been very few, despite peripheral journalism being a global phenomenon. This study aims to address this gap by presenting evidence from 18 in-depth interviews with journalists in Australia, Germany, and the UK. In particular, it examines how novel journalistic actors working for a range of organisations discursively contrast their work from that of others. The findings indicate that journalists' motivations to engage in journalism in spite of the rise of precarious labour were profoundly altruistic: Indeed, journalists pledged allegiance to an ideology of journalism still rooted in a pre-crisis era-one which sees journalism as serving a public good by providing an interpretative, sense-making role.
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