From “Shehuirener” to “Jingshen Lad”: Internet Anchors, Jianghu Performance and Masculinities

LV Peng

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Chinese Journal of Journalism & Communication ›› 2024, Vol. 46 ›› Issue (6) : 133-153.

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From “Shehuirener” to “Jingshen Lad”: Internet Anchors, Jianghu Performance and Masculinities

LV Peng

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Abstract

As a “social factory” implementation space, short video/live streaming replicates and produces specific masculinities of social life in particular scenarios of digital communication, then symbolizes and characterizes them to serve the purpose of profits. This paper studies the male anchors in Kuaishou and their cultural production through digital ethnography and discusses the connection and tension between the bottom life, the performance of Jianghu culture, the governance of the state and the platform in the process of the diachronic transformation of masculinity discourse from “shehuirener” to “jingshen lad”. By analyzing the relationship between the replication and production of masculinities, short videos/live streaming, and consumer communication in the virtual world, we aim to glimpse and reveal a corner of the practice and cultural reproduction of bottom men and masculinities, in order to better understand contemporary Chinese society in the context of digital fission.

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internet anchor / masculinities / jianghu / performance / short video/live streaming / bottom group

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LV Peng. From “Shehuirener” to “Jingshen Lad”: Internet Anchors, Jianghu Performance and Masculinities[J]. Chinese Journal of Journalism & Communication. 2024, 46(6): 133-153

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