From the perspective of international communication, philosophy and international relations, this paper explores 902 articles and 1.88 million words of policy texts on the Belt and Road Initiative from 16 countries and international organizations in the past decade. Based on the schematic narrative template of contextualization, role shaping, social mobilization and normative advice, this paper summarizes three common models of value-based international communication, namely, divergency model based on conflict narrative, overlapping model based on de-risk narrative, and convergency model based on community narrative. This paper proposes that the world is experiencing a broad and profound Epeirogenic Movement. Under the premise of political multi-polarization, value-blocs-oriented communication has become one of the most important forces to shape the geopolitical structure of international relations. Bloc boundaries are systematic, dynamic, and layered, expanding the possibilities for global dialogue and collaboration. In the future, international communication will go beyond the superficial stage of material and non-material communication of content, channel, data, and technology, upgrading to the stage of intrinsic competition driven by values.