Making Digital Iconic Events: Short-video Curation and the Performing of Pandemic Memories

LI Hongtao; LIU Yusi; CHENG Xiaoxiao

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Chinese Journal of Journalism & Communication ›› 2024, Vol. 46 ›› Issue (4) : 90-112.

Research Articles

Making Digital Iconic Events: Short-video Curation and the Performing of Pandemic Memories

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Abstract

Drawing on the perspective of digital curation, this article analyzes the life trajectories of several short videos widely circulated during the Wuhan lockdown to explore the making of digital iconic events and the performing of COVID-19 and its memories. The comparative analysis of multiple cases reveals that the social life of digital iconic events covers three interpretive phases, i.e., circulation, domestication, and canonization. In their multi-modal memory practices, social media users and institutional media mobilize a wide variety of digital curation strategies to create copies or variants of the short videos, extend or reverse the performance scenarios, amplify or transform the emotions of performers and the audience, and integrate them into the grand narrative. Eventually, some short videos became fleeting moments, while others were etched into public memory with a “moving” tone.

Key words

short videos / COVID-19 / multi-modal memory practices / digital iconic events / digital curation

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LI Hongtao , LIU Yusi , CHENG Xiaoxiao. Making Digital Iconic Events: Short-video Curation and the Performing of Pandemic Memories[J]. Chinese Journal of Journalism & Communication. 2024, 46(4): 90-112

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Footnotes

1. 原文实名，此处隐去。

2. 限于篇幅及对社交媒体用户信息的保护，除了主要的引述，本文不会一一标注社交媒体信息的来源。若读者对相关内容及短视频有兴趣，请与作者联系。

3. 杨国斌在《武汉封城》一书中对部分案例做了详尽而精当的描述，参见Yang, G.（2022）。

4. 最初流传的短视频开端的拍摄者画外音为男性。

5. 引用隐去账户名中间一字，以保护用户信息。

6. 微博用语，参见 https://weibo.com/1789937850/IticAs4HT。

7. 网络流行语，指说脏话。

8. 详见 https://weibo.com/7010131150/Ixo6t52jH。

9. 指武汉。

10. 网络流行语，指将很早之前的帖子或文章顶上来。

11. 斜线表示字幕换行。

12. 视频标题的后半部分。

13. 公众号“共青团中央”2020年12月5日所发推文的标题。

14. 网上展馆的网址为 http://wangzhan.cctv.com/kangyizhan/index.shtml#/。

Funding

Fudan University Journalism School’s Scientific Innovation Project “Digital Memory and the Reshaping of National Identities.”

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