The Mediation Models Investigating the Influence of Narrative POV and Expanding Narratives of Public Service Short Video on Organ Donation Intentions Based on Two Experimental Studies

GUO Yuanming YANG Xiao LIU Xudong

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Chinese Journal of Journalism & Communication ›› 2024, Vol. 46 ›› Issue (3) : 30-54.

The Mediation Models Investigating the Influence of Narrative POV and Expanding Narratives of Public Service Short Video on Organ Donation Intentions Based on Two Experimental Studies

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