The Effect of Privacy Calculus on Switch Intention: Mediating Effect of Privacy Concern and Interaction Effect of “Risk-benefit”

ZENG Runxi ZHU Xingtong HUANG Ruoyi

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Chinese Journal of Journalism & Communication ›› 2024, Vol. 46 ›› Issue (2) : 77-96.

The Effect of Privacy Calculus on Switch Intention: Mediating Effect of Privacy Concern and Interaction Effect of “Risk-benefit”

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