In the context of urban and rural China, returned migrant workers starting businesses, as an “adaptive” measure in response to economic and social development, is embedded in the institutional logic of state governance. In specific entrepreneurial actions, the practice of multiple subjects is intertwined with significant tension, and the dilemmas in connecting each subject presents significant risks. As an example, the establishment of a tea-specialized cooperative by the farmers of Xiaohua village, is the result from the combination of internal entrepreneurship and external push. The external actors assist the cooperative in connect with the urban market, the grassroots government and the rural society by actively investing social capital and advancing communication practice as much as possible. However, the tension between the different subjects remains. From the angle of communication and social linkage, this case shows that building a community of seeking connectivity can be regarded as a practical approach for returned migrant workers’ starting businesses in urban and rural China. It is necessary to build an intermediary system composed of people and technology within a specific social structure and social situation, and to adopt “seeking connectivity” as the action logic, to try to connect different subjects with multiple and appropriate intermediary actions. To build a community of seeking connectivity, in addition to improving infrastructure and social support networks, greater attention should be paid to human factors.