The influence of anti-attitude information and balanced information contact on the polarization ——Empirical test based on an online experiment

GUO Xiaoan, HE Junqiong

Chinese Journal of Journalism & Communication ›› 2023, Vol. 45 ›› Issue (7) : 25-46.

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Chinese Journal of Journalism & Communication ›› 2023, Vol. 45 ›› Issue (7) : 25-46.
Specific Topic / Internet Public Opinion Research

The influence of anti-attitude information and balanced information contact on the polarization ——Empirical test based on an online experiment

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Abstract

The echo chamber effect of social media is controversial, and algorithms are often considered to be the “culprits” that lead to information cocoons and attitude polarization, because it creates a homogeneous information environment, which is not conducive to the healthy development of the public domain, so that providing heterogeneous and multi-encounter information is regarded as a “cocoon” remedy. This paper uses an online-experimental method to explore the actual influence of anti-attitude information and balanced information exposure on user’s attitude polarization. Based on the elaboration likelihood model, the multi-factor inter-group experiment of 3 (pro-attitude / counter-attitudinal / balanced attitude)×2 (high argumentation quality / low argumentation quality). It is found that social media with multiple information does not necessarily bring an open and moderate public opinion environment, and high-quality anti-attitude information can moderate or change personal attitudes, but for people with high degree of involvement in issues, anti-attitude information will inhibit attitude depolarization; Balanced information can prevent further polarization of attitudes, and although people also understand balance information in a way that deals with the confirmation bias of one-sided information, balanced information that has no clear position and low persuasive intent has the potential to depolarize public opinion.

Key words

Echo chamber / polarization / counter-attitudinal information / balanced information / Break the cocoon

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GUO Xiaoan , HE Junqiong. The influence of anti-attitude information and balanced information contact on the polarization ——Empirical test based on an online experiment[J]. Chinese Journal of Journalism & Communication. 2023, 45(7): 25-46

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Funding

This paper is a phased research result of the National Social Science Foundation’s general project “Research on Social Emotion Communication and Public Opinion Guidance Strategies in Major Risk Events”(22BXW015)
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