Although the visually impaired benefit from digital media as a vulnerable group, they also face multiple and complex inequalities. This paper focuses on the relationship between digital media accessibility, perceived media discrimination and attitudes towards digital media use among visually impaired people in the process of digital media use and integration, as well as constructs a theoretical model among the three based on the SOR theory. The research found that the accessibility of digital media for visually impaired people was relatively high, but the service accessibility and technology accessibility still needed to be improved. Media accessibility positively promoted the digital media use attitudes of the visually impaired, and self-esteem and subjective social support played a mediating role. This paper holds that technology can’t play its role in isolation. Media, individuals and society are inseparable. Therefore, the real "accessibility" is based on the active selection of the visually impaired, the rapid response of the market and the creation of opportunities by the state. Research on media use of the visually impaired should also weaken its biological nature and highlight its sociality, so as to better "present" rather than "represent" this group.