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Time Change in Agenda Setting: Time-Lag Analysis Based on Social Bots, Media and Public
ZHAO Bei, ZHANG Hongzhong
Chinese Journal of Journalism & Communication ›› 2023, Vol. 45 ›› Issue (2) : 52-80.
PDF(1611 KB)
PDF(1611 KB)
Time Change in Agenda Setting: Time-Lag Analysis Based on Social Bots, Media and Public
Social media platform is a complex media system in which social bots, media, public and other communication agents mix and mingle to form the social media agenda. This study explores the relationship and time lag between social bots, media, and public based on Twitter data from the early days of the COVID-19 epidemic using a combination of graphical observations, Granger causality tests, and impulse response analysis. The study reveals that both social bots and media positively influence the public agenda, and the contribution of media to the public agenda gradually increases over time, while the contribution of social bots shows more fluctuations and an overall decreasing trend. In addition, the results show that the optimal time lag for social bots to elicit public response is 1 hour, and the positive impact of social bots on public is 9 hours; the media takes longer to set the public agenda, with an optimal time lag of 12 hours and a longer impact duration of 24 hours. Finally, the analysis of sub-issues finds that social bots mainly elicit other agenda responses on concrete issues with shorter optimal time lags and impact durations, while media mainly elicit other agenda responses on abstract issues with longer optimal time lags and impact durations.
time-lag / agenda setting / social bots / social media / public agenda
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1. 数据统计时间截至北京时间2022年9月28日。
2. 次级议题指的是议题中的不同侧面或属性。
3. 参见
4. 参见
5. 如果AIC和SC值在同一时间滞后期数达到最低值,则以该滞后期来建构模型,如果两者不匹配则选择LR值作为选择标准,本研究属于后者。
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