The Alienated “Original Ecology”: a Historical Examination and Rethinking of the Authenticity of Audiovisual Communication

ZHOU Yong, ZHOU Mengxue

Chinese Journal of Journalism & Communication ›› 2023, Vol. 45 ›› Issue (11) : 25-40.

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Chinese Journal of Journalism & Communication ›› 2023, Vol. 45 ›› Issue (11) : 25-40.
Specific Topic / Television Studies in the Era of Social Media

The Alienated “Original Ecology”: a Historical Examination and Rethinking of the Authenticity of Audiovisual Communication

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Abstract

In the field of documentary, the question of “authenticity” has always been the basic proposition that audiovisual communication continues to pursue. In the Internet era, the boundary between non-fiction and fiction of pan-documentary audiovisual content has dissolved, and the paradox of reflecting the real and creating the real has given rise to a new round of authenticity issues. Under the double vision of culture and technology, this paper summarizes the revolution of documentary aesthetics from the 1980s and 1990s in the field of film and television to the field of the Internet, which has lasted for more than forty years, and tries to present the inter-constructive history of documentary culture and contemporary culture in China. The paper explores how people’s understanding, expression, and conception of the authenticity of Internet audiovisual content have changed with the generalization of the term “original ecology” through the evolution of the connotation and practice of the superficial discourse of “original ecology”. This paper argues that under the deep involvement of platforms and capital, concepts such as “original ecology” in audiovisual communication have been alienated in the tug-of-war between multiple parties, and documentary culture has been transformed from pursuing the real to experiencing the “sense of reality”, and the platforms have become the most important players in defining “real” through the use of algorithm, and in the process of the evolution of practice. Through algorithms, platforms have become the structural force that defines “authenticity” and influences the production of content, realizing the domination over the authenticity of visual communication through the creation of landscapes. Based on this, we believe that platforms should be involved in the reconstruction of the boundaries of “authenticity”. It is only by reawakening society’s understanding of the significance of documentary aesthetics that the fundamental purpose of aesthetic restoration and value correction can be achieved.

Key words

original ecology / documentary / real and sense of reality / short videos / platform

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ZHOU Yong , ZHOU Mengxue. The Alienated “Original Ecology”: a Historical Examination and Rethinking of the Authenticity of Audiovisual Communication[J]. Chinese Journal of Journalism & Communication. 2023, 45(11): 25-40

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Footnotes

1. 2005年底,胡戈以“恶搞”的方式将陈凯歌导演的《无极》和中央电视台的《中国法治报道》内容重新剪辑,创作了《一个馒头引发的血案》短片,视频于2006年初火爆全网,引发社会各界的强烈反响,陈凯歌对胡戈发起的诉讼事件将舆论推至高潮。恶搞视频诞生于网络,长期由草根网民主导,充满了解构色彩,体现了网民群体反抗性消费主流文化产品的心理。

2. 工业化指事物本身的标准化。

3. 让·鲍德里亚(Jean Baudrillard)曾借用马歇尔·麦克卢汉(Herbert Marshall Mcluhan)的“内爆”概念来指称一种社会力趋疲的过程,认为后现代社会中的媒体造成了各种界限的崩溃,包括意义内爆于媒体(陈力丹,陆亨,2007)。

4. “标签劫持”指通过发布大量与标签主题无关内容,来“干扰”或“占有”原有标签,以及用负面评论战略性地淹没原本主题,降低标签舆论影响的一种网络攻击行为(赵蓓,张洪忠,任吴炯,张一潇,刘绍强,2022)。

Funding

National social science of China Project(20AZD060)
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