Stimulus Diffusion and Imaginative Creation: The Influence of Culture and Technology on the Development of Advertising in Asia

YANG Xiaohong CUI Wenting LONG Zhenping

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Chinese Journal of Journalism & Communication ›› 2023, Vol. 45 ›› Issue (11) : 127-143.

Stimulus Diffusion and Imaginative Creation: The Influence of Culture and Technology on the Development of Advertising in Asia

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