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Deep Cognition Promotes Curatorial News of Covid-19 Vaccine: News Elaboration Mediation Model in News Curation of Social Media
XIE Qingfeng
Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (8) : 70-92.
PDF(1603 KB)
PDF(1603 KB)
Deep Cognition Promotes Curatorial News of Covid-19 Vaccine: News Elaboration Mediation Model in News Curation of Social Media
Traditional Cognitive Mediation Model and Communication Mediation Model explore mediating effect of cognitive processing of information in relationship between media contact and ordinary social behavior. This study develops Cognitive Mediation Model and Communication Mediation Model, putting them under background of mass self-communication on social media, and empirically tests mediating effect of cognitive processing of social media news on relationship between social media news contact background, motivation and using social media to participate in mass self-communication. Self-communication of social media users is included in discussion about Cognitive Mediation Model and Communication Mediation Model. Research finds that news elaboration on social media has a significant positive impact on curatorial news of social media, use expectation of social media and information efficiency have significant positive impacts on news elaboration on social media, and news elaboration on social media plays a mediating role in relationship between use expectation of social media or information efficiency and curatorial news of social media. Empirical test of variables is carried out in combination with specific topic of covid-19 vaccine. Therefore, findings also help us to understand news communication of covid-19 vaccine in social media.
curatorial news / news elaboration / social media / mediating effect / covid-19 vaccine
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1. 本研究的数据采集时间处于普通居民规模性接种新冠疫苗之前，因此，探讨新冠疫苗新闻信息的媒介获取对新冠疫苗接种推广的影响具有合理性。
2. 大众自传播指普通社会成员借助网络自媒体参与到面向大众的公开传播行为，社交媒介策展新闻是大众自传播的一种重要形态。
3. 在传播中介模型（O-S-O-R）中，R用response（反应）指代；本研究中的第二个R的具体内涵指传播行为（策展新闻），笔者用reaction这一表征行为反应的词来指代。
4. 对elaboration的翻译，国内存在多种译法，如精化、思考，放在新闻传播学的知识体系里，笔者认为翻译成“精细处理”更有利于与新闻传播学既有知识的连接，也易于阅读者理解。
5. 2021年1月19-28日，对普通居民的新冠疫苗的规模性接种尚未开始。基于这一时间段获得的截面调查数据能够真实地反应普通居民在新冠疫苗议题上的媒介使用及其他社会状况。
6. 关于填答时长的试调查时，找了6位被调查者填答了问卷，填答时间最小为7分钟，最大为12分钟；考虑到在该试调查过程中，调查者要求被调查者寻找调查问卷存在的不足，同时就问卷存在的不足提出意见，被调查者会投入更多精力思考调查问题，这会让被调查者花更多时间填答问卷。然而，在正式调查中，被调查者无需寻找调查问卷的不足，回答时间会缩短，因此将问卷回答时间过短的标准界定为低于5分钟。
7. 测谎题为“我对国家社会有足够的了解”，在调查问卷中出现了两次，中间隔了数道调查问题，这一调查提问有五个答案供被调查者选择，“完全不符合”“比较不符合”“一般”、“比较符合”“完全符合”，分别赋值“1”“2”“3”“4”“5”；在对这一提问的两次回答中，有412位被调查者答案完全相同，有133位被调查者的答案数值相差为1；答案数值相差为1意味着没有出现性质相反的回答，考虑到这一提问两次出现之间间隔数道调查问题，部分填答者出现小幅度变动属于正常现象。
8. 调查问卷的最后一道题为，“用 0到10 来衡量您回答的真实程度，10 表示‘完全真实’，0表示‘完全不真实’。您的评分是___分”。由于0-10是11级量表，中间值为5，真实性大于等于7的调查问卷是可以用的。在本研究的545份问卷中，真实性为“7”的是86人，为“8”的是182人，为“9”的是163人，为“10”的是114人。
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