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From context collapse to situation re-separation: User’s practices of social media in social-guanxi situation
ZHANG Jie, MA Yikun
Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (8) : 28-48.
PDF(1571 KB)
PDF(1571 KB)
From context collapse to situation re-separation: User’s practices of social media in social-guanxi situation
Starting from the theory of context collapse, this study regarded “visible only for three days” as the user’s practice of situation re-separation after the context collapse in WeChat, and discussed the process and strategy of “re-separation”. At the same time, the connotation of guanxi in Chinese social situation is excavated, and the Chinese view of face and the logic of relationship are brought into the concrete practice of dealing with the collapse of context. This kind of context collapse and situation reseparation in Chinese context is not only the problem of self-presentation in social situation, but also the problem of guanxi construction in relational situation, self-construction in relations and face construction. The research found that “visible only for three days”, as a technical device, endows users with the possibility of changing the definition of the situation and self-presentation, and also endows the audience with the possibility of understanding and accepting the new definition of the situation and interpersonal relationship. The user’s creative practice of “visible only for three days”, to a certain extent, realizes the determination of the boundary between self and others, the separation of self and role, and the determination of the boundary between acquaintances and strangers, thus alleviating the conflict caused by the collapse of the situation, and it also leads to the self-change of the relationship and the reconstruction of the acquaintance relationship, so that “visible only for three days” as a kind of situation reseparation in the Chinese context is a kind of social-relationship/guanxi situation reseparation. Finally, our study discusses the use of “visible only for three days” as a media technology to realize the mediation between technology affordance and users’ creative practice, and as a loose coupling between macro accelerated social structure and actors’ initiative use of technology.
“visible only for three days” / context collapse / situation re-separation / guanxi / loose coupling
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1. 腾讯（2021）。《腾讯公布2021年第二季及中期业绩》 。检索于
2. 新浪科技（2021）。《张小龙：超两亿用户朋友圈设置三天可见》。检索于
3. 语境崩溃研究中除了主流的平台可供性以外，符号互动论一直是重要的支流，除了早期博伊德以外，代表性的研究是语境崩溃另一位较早的研究者Wesch（
4. 这里的代表性并非是量化意义的样本代表性，而主要出于对受访者异质性的考虑。同时需要说明，本研究不是为了讨论同一群体内部的使用差异性或者和其他社会群体的使用差异性比较，而是为了探求这一群体共同的使用情境和使用行为。
5. 关于熟悉的陌生人，异质性始终是它的本质（详见张杰，
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