Mobilizing affect: fanlight practice in the concerts of idol and a reflection on things

HUANG Hua, WU Yue

Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (7) : 136-157.

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Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (7) : 136-157.
Research Articles

Mobilizing affect: fanlight practice in the concerts of idol and a reflection on things

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Abstract

From the perspective of the affect dimension in practice theory, this paper focuses on the “fanlight practice” at the concert venue, investigates how the central-control fanlight articulating other elements of the practice, and how the fanlight as a “generator of affect” triggering and mediating the shared practices of the fans. The fans’ affect are controlled and regulated by the fanlight, submitting to a new concert discipline mechanism and cooperating with the completion of the ritual. Fans are also dominated by merch, including the fanlight, and become subservient to the things. In the examination of the commercial logic of the fanlight practice and merch, it can be found that things are an important force in shaping the identity of fans. While things organize and assemble the scattered individual fan into a new kind of mobilization structure and collective order, the regulation and mobilization of fans’ affect in fact become an important part of the manipulation system of the entertainment industry. In this sense, things are also a form of social control.

Key words

fan culture / performances of bodies / practice theory

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HUANG Hua , WU Yue. Mobilizing affect: fanlight practice in the concerts of idol and a reflection on things[J]. Chinese Journal of Journalism & Communication. 2022, 44(7): 136-157

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Footnotes

1. 自1996年韩国H.O.T组合起,应援色与作为应援物的应援色气球盛行,随着韩国爱豆增多,为了更好的区分不同组合的应援物与应援色,韩国开始使用荧光棒代替气球作为官方应援物。直到2007年,韩国组合BIGBANG首次推出有着造型设计的应援棒,其他爱豆组合纷纷效仿,于是带有样式设计的应援棒便流行至今并随“韩流”进入中国,也影响着内娱爱豆的应援棒设计。应援棒不断更新换代,2012年,中国歌手五月天在演唱会上最初使用了中控应援棒,而韩国则是在2016年由EXO组合率先使用。2020年,韩国进一步实现了在线上演唱会中同步中控应援棒,中国也紧随其后推出线上中控功能,如今中控应援棒已成为主流。此外,由于日娱的应援文化与应援棒始终保持自己的传统,并未受其影响。因此,本文所讨论的应援棒指韩娱和内娱所使用的应援棒,其他区域和国家的应援棒暂不在考虑之列。

2. 应援棒是由官方正式出品,是爱豆专属、独特、“闪亮”的应援物品,其独一无二性体现在设计形态和特定爱豆的“应援色”上,主要运用于演唱会现场的颜色应援等线下应援。随着技术的发展,应援棒已发展到中控应援棒阶段。中控应援棒和非中控应援棒最大的区别在于演唱会现场能否对应援棒进行统一操控,主要是技术性能上的提升,其它并无太多形态上的差别。本文即是围绕中控应援棒(文中简称“应援棒”)展开的研究。

3. 国内对情动/情感劳动的研究,大体上存在这样一种共识:“情感”具有一种规范性和可操作性,通常是管理学和社会学等学科关注的对象;“情动”则蕴含着批判要义,情动劳动带来的是一种“自我增值”,是反抗异化的自主性生产。参见吕鹏(2021)。线上情感劳动与情动劳动的相遇:短视频/直播、网络主播与数字劳动。《国际新闻界》,(12),53-76。林磊,冯应谦(2019)。情动劳动(Affective labor)生产下的感性乌托邦——以《临高启明》的众创为例。《新闻界》,(9),51-60。

4. 官咖,即fan cafe,是韩娱的用语,指的是由爱豆所属娱乐公司官方运营的网站,其中包括官方公告,官方日程表,爱豆留言,粉丝留言区等内容。

5. 打歌指歌手通过在音乐节目上表演最新发布的歌曲,来宣传自己的新作品。

6. 所谓团票,指通过后援会或其他组织发起的一种组团购票方式。后援会等粉丝组织提前在微博发布公告,收集粉丝需要的门票数量,在门票预售前期将所需门票总数上报主办方,主办方与后援会确定团票数量后,在门票正式开售时放出除团票后的剩余数量供路人等购买,完成团票购买后,后援会会提前通知粉丝领票方式与地点进行领票或通过邮寄的方式将门票发放至粉丝手中。

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