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State Presence and Village Mobilization under Public Health Crisis: A Survey on Communication System for COVID-19 Prevention and Control in Shuangxi Village of Hunan Province
ZHONG Xin, CHEN Ting
Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (4) : 6-29.
PDF(1578 KB)
PDF(1578 KB)
State Presence and Village Mobilization under Public Health Crisis: A Survey on Communication System for COVID-19 Prevention and Control in Shuangxi Village of Hunan Province
The constant rebound of pandemic, which has been going on for over two years, repeatedly reminds the nation that every link must be strictly guarded to secure the national protective net and that the presence of state power is crucial to organize and mobilize for collectively building the national protection net. As China’s vast rural community is an important yet vulnerable link in the national protection net, it is necessary to explore the presence of state power in the rural community amid public health crises, to explore how the prevention and control communication system constructed, as well as the patterns and effects of rural mobilization.This research explored the COVID-19 prevention and control communication system in Shuangxi Village. Hunan Province. Based on real-time observation of the epidemic prevention and control process in the village, eight village cadres, the head of township cultural center, and four villagers who canceled important activities during the outbreak were interviewed. Altogether, 450 villagers participated in the questionnaire survey. Major findings of this study include: Rural crisis communication system consists of village cadres’ door to door document delivery and face-to-face explanation, “Cuncunxiang” village loudspeakers, mobile loudspeaker van, as well as Wechat groups; the co-existence of both traditional and new media with the loudspeaker and Wechat groups as representatives, of both media mobilization and interpersonal mobilization symbolizes the diverse presence of state power; among all, loudspeakers turned out the most effective in village mobilization; local cadres played the role of “state agents” and public service providers by interacting with villagers through both old and new media or face-to-face explanation.
crisis communication / public health crisis / COVID-19 prevention and control / state presence / village mobilization
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1. 致谢：感谢中国人民大学新闻学院2019级博士生宋航对本文提出的修改建议。
2. 双溪村村支部，包括村支书在内共7名干部，另有1位驻村书记；B1······B4，指经动员取消重要活动或业务的村民。按当地说法，“村支部”是所有村干部的统称。
3. 此表基于2019年9月湘乡市对村集体经济组织成员身份确认摸底统计，目前本村实际户籍人口数为4217人，共1138户，包括男性2159人，女性2058人。调研过程中，全国陆续大力倡导复工复产，村里的劳动力大多离村复工（以青壮年男性居多），因而，回收问卷难以避免地出现了女性受访者略高于男性的情况，与本村的人口比例略有出入。鉴于疫情防控中的乡村使基于严格分层抽样的面对面入户调查难以实现，本研究采取微信网格群发放调查问卷并参照人口结构通过线下走访式调查尽可能平衡样本，但这也可能难以达到严格分层抽样入户调查的效度，是本研究的遗憾。
4. “上门送信”是当地方言（土话子），指的是村干部上门发放通知，告知村民国家政策。疫情期间，村干部多次上门发放湘乡市的通知，即文中提及的《湘乡市新型冠状病毒感染的肺炎防控指挥部令第1号》等，包括1号至9号令。此外，疫情刚爆发时，村干部给每家每户发过一次口罩，由于后期口罩短缺，村干部还号召村里的一名党员企业家捐赠过口罩。
5. 纸草型社会”（Papyrus Society）是议程设置理论创造者之一、美国北卡大学唐纳德•肖（Donald Shaw）教授对现代信息社会理想状态的一种形象比喻。这源自他对尼罗河水域一种芦苇的细致观察：埃及人将绿色的芦苇皮剥去后，将芦苇杆削成均匀细薄的芦苇条并且晒干。晒干后的芦苇条被纵横交错地编织在一起，最终织成经纬状的透明纸草（Papyrus）。埃及纸草经纬交错的编织方法所产生的结实耐用效果让肖教授联想到，大众媒体、小众媒体、个人媒体也可以经纬交错编织创造出一个稳定的“纸草型社会”「引用来源：钟新（
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