Drawing on the concept in Management, this paper divides the research on news values into two categories: “Good Dominant Logic” and “Service Dominant Logic”. The former focuses on the upstream of news production chain, pays attention to the exchange value of news, and regards the audience as the terminator of value, while the latter emphasizes the service, revolves around the use value of news, and views the audience as the co-creator of value. News values under the good dominant logic rooted in the industrialized news production cannot guide the current news practice effectively. Focusing on the audience, scrutinizing the new actors and exploring the effects of cross-media narrative could be the trends in related researches. Meanwhile, the final presence of news values needs to follow the relativity of the two kinds of logic and to be demonstrated from the perspective of value rationality.