Digital persona is a part of the individual identity that has been extended into the online sphere to which corresponds a digital unconscious structuring a digitally divided self. It has personal, social, institutional, legal, scientific and technological aspects that have to be reconsidered to allow for new ways of understanding and managing identity. However, the fragmentation of scientific analysis fails to explain what happens to the digital personae in an interdisciplinary way. This is reflected by the current lack of comprehensive framework, the tendency to develop fragmentary management tools and gaps in legal frameworks. In this context society, experts, institutions and groups are still in a fragile unconscious, or pre-conscious phase, regarding the opportunities and problems associated with the management of digital persona. The objective of this article is to offer a first set of comprehensive features that shape the personal and social sense of digital selfhood and identity and provoke a reflection regarding the future personal, social and institutional management of our digital personae. This on-going research aims at contributing to define the digital persona and to develop models and typologies of digital personhood that are still being developed.

South Korea continues to lead the way in digital opportunity with its recent, innovative and ubiquitous city projects. The u-city initiative in South Korea is a national urban development project that focuses on strengthening the role of information and communication technologies in civic planning and management. This study tracks the changing dynamics driving the information society initiative of South Korea to evaluate the process of design and development of u-city. This study reviews qualitative data related to the u-city projects, describes the transformations and translation of this data in the public, political, and social discourse, and discusses the prospectus of a ubiquitous information society environment. The findings raise fundamental, practical questions about the role of ubiquitous computing in shaping our future cities. The findings show that there are more challenges ahead than prospects, despite the fact that the u-city has all the advanced technological components for a positive development. The South Korean u-city is typically more prone to problems related to the lack of social infrastructure, market restrictions, political quagmires and vested financial interests. The paper discusses the deficiencies of the South Korean approach, namely a lack of holistic approach by integrating technological possibilities with social application needs.