Perception and Mediation of the Relationship between Self and Technology: Intermittently Self-control Discontinue in Short Video

YAN Qing, CHEN Keling, YANG Fan

Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (11) : 100-119.

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Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (11) : 100-119.
Research Articles

Perception and Mediation of the Relationship between Self and Technology: Intermittently Self-control Discontinue in Short Video

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Abstract

Short video changes the sectional structures of traditional visual mechanisms, but the logic of short video communication brings about a field of attentional regulation, generating a crisis of self-grasp and social perception. Users actively choose to reduce or discontinue the use of short video applications, generating intermittent discontinued behavior. Based on an exploratory study of constructive grounded theory approach, the paper finds that the users of short video with intermittent discontinued behavior show a clear process of perception of the relationship between self and technology. And on the basis of media use assessment and self-involvement assessment, they enter into a self-aware conflict processing stage, which leads to an intermittent self-controlled discontinued behavior. At the same time, the perception of the relationship of self and technology is constantly updated, re-examined, and continuously adjusted under this discontinue behavior. The paper discusses the process and pattern of active intermittent discontinue behavior in short video, and provides a path to understand the pattern of the relationship between self and technology in the visual mechanism of short video.

Key words

short video / intermittently discontinue / intermittently self-control discontinue / self and technology

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YAN Qing , CHEN Keling , YANG Fan. Perception and Mediation of the Relationship between Self and Technology: Intermittently Self-control Discontinue in Short Video[J]. Chinese Journal of Journalism & Communication. 2022, 44(11): 100-119

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Funding

National Social Science Fund of China “Research on Literary Criticism in the Age of Digital Media”(19ZDA269)
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