Whether human-computer interaction is consistent with interpersonal communication mode is a hot topic in current human-computer relationship research. Network interpersonal communication can realize “hearing its voice” even in the absence of appearance. If human- computer interaction returns to network interpersonal communication mode, the voice language interaction between the user and the intelligent voice assistant can also produce a mental imagery, and this image may deviate from the avatar image of the intelligent voice assistant. This paper takes the auditory and visual senses (avatar image) of the intelligent voice assistant as an example as the starting point, it specifically discusses the avatar image presentation, interactive human- computer interaction relationship, impact potency and impact mechanism of intelligent voice assistant on user evaluation. Through two experiments, it is found that under the communal man- machine relationship, the avatar image of intelligent voice assistant presents, conflicts with the user’s auditory sensory psychological image, produces image distortion, and then weakens the user’s evaluation; under the exchange man-machine relationship, the avatar image of intelligent voice assistant is presented, which compensates the psychological image of users’ auditory senses, promotes image clarity, and improves users’ evaluation.