Role Integration and Job Satisfaction of Journalists under Media Convergence: Based on the Perspectives of Multiple Institutional Logic

ZHU Jiangli, SHI Lingli

Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (7) : 139-156.

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Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (7) : 139-156.
Journalism Research

Role Integration and Job Satisfaction of Journalists under Media Convergence: Based on the Perspectives of Multiple Institutional Logic

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Abstract

By influencing the role identity of journalists, multiple institutional logic results in the interaction between different roles, and the degree of role interaction and integration is then reflected in the job satisfaction of journalists. Empirical analysis shows that “staff role” identification, “employee role” identification and “professional role” identification can increase job satisfaction, and “employee role” identification and “professional role” identification respectively play an important intermediary variable from role identification to job satisfaction. From the perspective of multiple institutional logic, “staff role”, “employee role” and “professional role” are not contrary and separate, but can complement each other. Especially “professional role” is the catalyst to promote the integration of the three roles. In order to improve the recognition of “professional role” of journalists, it is fundamentally necessary to strengthen the cooperation between the national logic and the group’s hierarchical logic and professional logic, and allocate some attention of journalists to “professional role”.

Key words

Role integration / Job satisfaction / Multiple institutional logic / Journalists

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ZHU Jiangli , SHI Lingli. Role Integration and Job Satisfaction of Journalists under Media Convergence: Based on the Perspectives of Multiple Institutional Logic[J]. Chinese Journal of Journalism & Communication. 2021, 43(7): 139-156

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