Kittler’s media thought provides rich imagination for us to reflect on the current situation that emphasize content over media of mainstream communication and to re-understand media, and also provides enough warning for the technical hidden worry in the digital survival era. Kittler's subtle investigation of the power structure contained in the computer chip architecture, continuation of Foucault’s view of power, provides a new way to study power issues in political philosophy and understand social power in the digital media era. Adhering to the view of media materialism and the theoretical analysis method of media archaeology, Kittler examined the process of dynamic interweaving among media technology, media materiality, relations and situations in the process of historical changes. He puts forward the “reflexive recursion” of media and attaches importance to the storage function of media and the effect of sensory “fracture” caused by media. it provides knowledge experience for enriching the theory of media philosophy. He put forward that “Media determine our situation”, while human is the object or reference of the recursive of media, and internalized as the other in the structure of media technology, the independent evolution of media is accompanied by the process of the gradually disappearance of human subjectivity, which reflects the media thought of Kittler’s “de-anthropocentrism”. Kittler’s points out that media is not only an intermediary tool for people to understand and transform the world, but also the relationship between human and the media “co-existing” in the world. people should put down anthropocentrism and take the perspective of “things” and are in the relationship between “man and (media) things” with an equal and humbly attitude, the value and significance of human existence can be highlighted, and human can correctly deal with the world on which they live, and achieve the ideal state of harmonious coexistence of man, media and nature by the recursion of human subjectivity.