Krämer on Media: from Virus, Perception to Artificial Intelligence

ZENG Guohua, MAO Wanxi

Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (5) : 125-141.

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Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (5) : 125-141.
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Krämer on Media: from Virus, Perception to Artificial Intelligence

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Abstract

How to simultaneously transcend both meaning-oriented and materiality-oriented conceptions of media, and how to relate the transcended conception to the communication of everyday life? Renowned German media theorist, Sybille Krämer, manifests her theoretical construction of mediality based on the Messenger Model and illustrates its transcendence over the above two conceptions, with extended elaborations on virus-media, metaphors in Chinese and Western cultures, mediality and noise, media and perception, and the mediality of artificial intelligence.

Key words

Krämer / virus / messenger model / mediality

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ZENG Guohua , MAO Wanxi. Krämer on Media: from Virus, Perception to Artificial Intelligence[J]. Chinese Journal of Journalism & Communication. 2021, 43(5): 125-141

References

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Footnotes

1. 感谢袁程、赵千帆提供译校建议,这些建议使本文增色不少;感谢吴璟薇所做的大量基础工作。

2. 也称作非线性思维,指通过不明显的、间接的和创造性的推理来解决问题的方式,与统传直线式的、循序渐进的逻辑形式(即“垂直思考”)形成对比。该词源自法国学者爱德华·德·波诺(Edward de Bono)于1967年的著作《新的思考:水平思考的应用》(New Think: The Use of Lateral Thinking)。文中引用了所罗门审判的故事。所罗门王为解决谁是孩子母亲的问题,下令将孩子切成两半,再根据两位母亲的反应来判断真假母亲的身份。

3. 巴里·特洛瓦(Barrie Trower)是英国人,以其在无线通讯技术领域的阴谋论而闻名。他一向认为微波和其他相关无线通讯技术是人类健康的最大威胁。在2020年,他提出5G移动通讯技术的应用是新冠疫情爆发的原因,获得不少赞同阴谋论的人群关注。

4. 此处指的是赵汀阳与“天下”有关的哲学思想。赵汀阳的著作《天下的当代性》在德国由Suhrkamp出版社以Alles unter dem Himmel: Vergangenheit und Zukunft der Weltordnung为名在2020年1月份出版,在出版前夕的2019年11月4日,柏林自由大学哲学系举办了新书出版讨论会,并在德国哲学界引起一定的关注。

Funding

Independent Research Project of Tsinghua University “Journalism Theory and Practice in the Perspective of Digital Media Technology”
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