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Where is the Slowness from? : Shouzhang and its Remediation in a Digital Age
YUAN Yan
Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (3) : 19-39.
PDF(1714 KB)
PDF(1714 KB)
Where is the Slowness from? : Shouzhang and its Remediation in a Digital Age
This paper uses shouzhang as an example to interrogate the phenomenon of ‘slow media’ in the era of digitalization from ‘remediation’ point of view. Based on the product analysis of five famous brands, textual analysis of online and offline publications about shouzhang, and in-depth interview of 10 shouzhang fans, it argues that the rise of shouzhang culture among Chinese youth cannot be interpreted as a return to a local tradition or a resistance against digital culture. Instead, it is the result of remediation of both old and new media jointly participated by both the producer and the user in the context of unprecedented mobility and acceleration in contemporary China. In the digital age, shouzhang has developed into a media ensemble co-constituted by the old and the new technologies. What appears as physical and handcraft has equally been permeated with the digital language in its design logic and practical notion, such as numeric coding and modular organizing. As for the sense of slowness related to shouzhang, that is not derived from any innate property of paper and pen, but an effect when certain traces of media are made visible by the technical and cultural operation of the logic of hypermediacy. This case study calls for more critical thinking on various phenomena of ‘slow media’ and ‘disconnection’ in a digital age, which can further enrich our understanding of paradoxical relationships between mobile and immobile, fast and slow, connection and disconnection in the process of mediatization.
Shouzhang / slow media / disconnection / remediation / materiality
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