The intelligent media technology has been rapidly evolving and gradually occupying a dominant position in the media system. This drastic change has aroused myriad responses across academies. With regard to the subjectivity of news production that this article focuses on, multiple viewpoints, such as technological subjectivity, human subjectivity, and “human-machine marriage” have been formed. Following the Kittler’s theoretical approach of “media networks/associations”, this article investigates how media technology and human mutually form a “new” media network in the micro processes of a broad sense of news production in the intelligent news platforms, and explores on this basis how the large-scale application of intelligent media technology is related to the subjective condition of human beings. The article employs hermeneutic and qualitative research methods to analyze data and insights obtained from the research team’s continuing tracking of the long-term evolution of new media and intelligent media technologies. It is argued, if viewing Kittler’s media thoughts holistically instead of extracting his typical words alleged as technical determinist, that the media network/association theory contains an endogenesis solution derived from relational ontology of media.