The algorithmic-turn has transformed the media sector, accelerating the uncertainty and commodification of the creative industry. As a digital content industry, what kind of market environment is the live-streaming sector facing? How do key actors organize the entire content production? This study places human digital production activities at the focal point for understanding social processes, and uses the Internet live-streaming industry to provide a case study on platform for research in the field of political economy of communication. Using a combination of content analysis, in-depth interviews and ethnographies, this study analyzes the process and mechanism through which key actors in the live-streaming industry, represented by platforms, guilds and live-streamers, gain status and achievements in the midst of an uncertain market environment. Internet live-streaming is a collective creative production activity that has to balance between the unique and the general, and live-streamers’ guilds organize production internally (recruitment, training and management) and manage visibility externally (operation, traffic acquisition and listing promotion) manifesting the characteristics of platform accreditation, systemic organization, human-machine cooperation, and labor agency to accomplish the quest for visibility and gain status.