PDF(1654 KB)
The Purchase of “Intimacy”? : Research on the Para Social Relationship of Internet Anchor in the Joint Situation
ZHANG Jie, MIAO Qianyu
Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (12) : 29-52.
PDF(1654 KB)
PDF(1654 KB)
The Purchase of “Intimacy”? : Research on the Para Social Relationship of Internet Anchor in the Joint Situation
From the perspective of Horton, this study discusses the communication situation between female anchor and audience through the screen and the construction process of para social relationship. The study found the webcast room is a dual joint situation. The first is the juncture between the commodity situation as the base and the daily encountered situation as the stage. Dual engagement is in the stage, female anchors, develop role-playing strategies and emotional strategies to connect multiple communication situations. It is found that the para social relationship is an intimate relationship manipulated by the anchor and imagined by the audience in a double joint situation. The mediation of the screen not only affects the cohesion of the situation, but also indicates the uncertainty of conflict and fracture of the situation. Finally, the article discusses the potential of social situation theory in the social media era.
female anchor / para social relationship / dual joint situation / transformational rules / mediation
| [1] |
陈瑞华(2017). 直播社群:青少年网络社交的关系具象. 《中国青年研究》,(8),92-98.
|
| [2] |
胡鹏辉, 余富强(2019). 网络主播与情感劳动:一项探索性研究. 《新闻与传播研究》,(2),38-61+126.
|
| [3] |
黄少华, 李魏华, 郭叶红(2009). 网络空间中的自我呈现. 《未来与发展》,(4),71-73+70.
|
| [4] |
欧文·戈夫曼(1990). 《日常接触》(徐江敏,丁晖译). 北京: 华夏出版社.
|
| [5] |
欧彦伶(2018). 另一种结群:网络直播中青年社群的聚合现象. 《天府新论》,(6).145-152.
|
| [6] |
孙信茹, 甘庆超(2020). “熟悉的陌生人”:网络直播中刷礼物与私密关系研究. 《新闻记者》,(5),25-35.
|
| [7] |
田晓丽(2016). 互联网时代的类社会互动:中国网络文学的社会学分析. 《清华大学学报(哲学社会科学版)》,(1),173-181+193.
|
| [8] |
涂永前, 熊赟(2019). 情感制造:泛娱乐直播中女主播的劳动过程研究. 《青年研究》,(4),1-12+94.
|
| [9] |
汪雅倩(2019). “新型社交方式”:基于主播视角的网络直播间陌生人虚拟互动研究. 《中国青年研究》,(2),87-93+72.
|
| [10] |
王丽, 李理(2018). 网络主播的污名化及其伦理困境:一项网络民族志研究. 《新闻与传播评论》,(4),107-117.
|
| [11] |
王婷, 刘乾阳(2019). 网络视频直播空间中青年女性的自我建构与身份认同. 《当代青年研究》,(4),97-103.
|
| [12] |
薇薇安娜·泽利泽(2000/2009). 《亲密关系的购买》(刘永强译). 上海: 上海人民出版社.
|
| [13] |
徐林枫, 张恒宇(2019). “人气游戏”:网络直播行业的薪资制度与劳动控制. 《社会》,(4),61-83.
|
| [14] |
余富强, 胡鹏辉(2018). 拟真、身体与情感:消费社会中的网络直播探析. 《中国青年研究》,(7),5-12+32.
|
| [15] |
张杰, 孙晓萍(2015). 具象化、类社会互动和群体边界——媒介“女性”范畴的现实生产机制研究. 《现代传播(中国传媒大学学报)》,(2),28-33.
|
| [16] |
周勇, 何天平(2018). “自主”的情境:直播与社会互动关系建构的当代再现——对梅罗维茨情境论的再审视. 《国际新闻界》,(12),6-18.
|
| [17] |
朱丽丽, 韩怡辰(2017). 拟态亲密关系:一项关于养成系偶像粉丝社群的新观察——以TFboys个案为例. 《当代传播》,(6),72-76.
|
| [18] |
王春枝(2017). 参与式文化的狂欢:网络直播热潮透析. 《电视研究》,(1),83-85.
|
| [19] |
徐林枫, 张恒宇(2019). “人气游戏”:网络直播行业的薪资制度与劳动控制. 《社会》,(4),61-83.
|
| [20] |
阎云翔(2006). 差序格局与中国文化的等级观. 《社会学研究》,(4),201-213+245-246.
|
| [21] |
张丽华, 骆世查(2019). 同步性中的“存在感”:经由直播媒介的人际交往与日常生活. 《新闻与传播评论》,(4),64-77.
|
| [22] |
|
| [23] |
This study supports the refinement of the concept of parasocial interaction (PSI) to apply to mediated personae that viewers might dislike. By contrast, traditional approaches have treated PSI as a sort of friendship with the mediated persona. Participants (N = 249) were randomly assigned to self-select a liked or disliked television persona. Various viewer reactions to that character were measured using two different measures of PSI. The data revealed that participants did experience PSI with disliked characters as well as liked characters, and that the two measures of PSI did not appear to assess the same construct. Implications for future research are discussed.
|
| [24] |
|
| [25] |
|
| [26] |
|
| [27] |
|
| [28] |
|
| [29] |
|
| [30] |
|
1. 关于情境崩溃作为社交媒体研究的重要概念的来龙去脉，详见张杰，马一琨：《语境崩溃：平台可供性还是新社会情境?》，《新闻记者》，2021年第2期。
/
| 〈 |
|
〉 |
