Moral panic, film applications and market testing: A study on movie audiences from the perspective of communication studies in the United States before the 1960s

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Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (11) : 160-176.

Moral panic, film applications and market testing: A study on movie audiences from the perspective of communication studies in the United States before the 1960s

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