The Influence of Negative Publicity of Endorser on Consumers’ Product Attitudes: An Experiment Study Based on Cultural and Individual Differences

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Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (11) : 143-159.

The Influence of Negative Publicity of Endorser on Consumers’ Product Attitudes: An Experiment Study Based on Cultural and Individual Differences

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2021, 43(11): 143-159

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