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Research on user satisfaction in online health communities: perspective of social presence theory
JIN Hengjiang, NIE Jinghong
Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (10) : 120-138.
PDF(1623 KB)
PDF(1623 KB)
Research on user satisfaction in online health communities: perspective of social presence theory
Online health community has brought greater convenience for public health information acquisition and health behavior. This article has totally collected data of 841 on-line health community users through questionnaire inquiry to check for relationship between social presence and on-line health community users’ satisfaction, inter-mediation of health privacy concerns. The research results have shown that, the users with stronger social presence (coexistence consciousness, psychological participation, intimacy and sharing integration degree of health knowledge) have higher satisfaction (satisfaction on health information, doctor-patient relationship and communication with patients) on on-line health community users, meanwhile social presence could negatively influence satisfaction of on-line health community users through influencing health privacy attention. This research has focused on perspective of social psychology to discuss relationship between medium psychology representation and usage psychology state of on-line health community users. The research conclusion is not only advantageous to healthy development of on-line health community, but also has positive driving effects on exploration of China future health communication, deep discussion of research and benign development of on-line doctor-patient relationship.
social presence / medical health / social psychology / media psychology / health privacy concern
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