Innovation or not? The impact of environment perception on decision making of media organization’s business model

DENG Min, YUAN Yongtao

Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (1) : 158-176.

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Chinese Journal of Journalism & Communication ›› 2021, Vol. 43 ›› Issue (1) : 158-176.
Media Economic Research

Innovation or not? The impact of environment perception on decision making of media organization’s business model

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Abstract

Since new media technologies have emerged, the traditional advertising market structure of media industry has collapsed. Innovation or not, has become an urgent issue for media organizations’ development. This study considers media organization as an open system and examines the commercial practice of four entrepreneurial journalism from the perspective of external environment perception. It reveals that the uncertainty perception of stakeholders’ demands and business prospects, as well as the legitimacy perception of behavioral norms dominated by clients and industrial leaders, are important factors affecting media organizations’ decision on whether to innovate their business models. Moreover, the individual values of strategy team have played a decisive role in decision making of business model through environment perception. Accordingly, it is feasible to predict the tendency of media organizations’ business model by identifying their industry networks and the characteristics of strategy team members.

Key words

Media organization / entrepreneurial journalism / business model / uncertainty / legitimacy

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DENG Min , YUAN Yongtao. Innovation or not? The impact of environment perception on decision making of media organization’s business model[J]. Chinese Journal of Journalism & Communication. 2021, 43(1): 158-176

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Footnotes

1. 详见《湖南电广传媒股份有限公司2018年半年度报告》。

Funding

Hunan Social Science Foundation Project, titled with “Research on ethical norms of Hunan We-media industry in the conflict of multiple logics”(19YBA078)
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