This paper reproduced the historical process of how did broadcast, as a new media, enter the countryside in the 1950s, and how did it interact with rural society. The research found that, compared with the physical space level, it was more important for broadcasting to enter the countryside at the mechanism level, which was embodied in the following aspects: people as the medium, relying on horizontal and vertical organizations, and constructing a fusion network of multiple media forms. For the interaction between broadcasting and rural areas, the interaction between mass media and the work of the political center should not be discussed only at the level of entertainment and policy propaganda, but at a deeper level of social structure, in which “governance” was an important way. This kind of “deep interaction” was also an effective way for the new media to embed itself into the social structure organically. In this process, the view of the masses was especially critical, which not only provided work guarantee for the construction of rural broadcasting network and the play of governance function, but also left valuable experience for the socialism with Chinese characteristics.