Based on 1036 reports related to the “Belt and Road Initiative” from India’s top three mainstream English-language newspapers, The Times of India, The Hindu and Hindustan Times from 2015 to 2018, this paper illustrates their agenda framing, triggering events and other characteristics of each stage by the method of semantic network analysis. The paper then describes the whole picture of the development of Indian media’s attitude according to four categories of rhetoric motives, roles, settings, plots and endings. As for the journalistic practice of domestication, the three Indian media invite their readers to relate with coverage on “BRI” by citing Indian officials, recalling the collective memory of their people, emphasizing India’s core interest and referring to India’s foreign policies. The role domestication plays in the negotiation between globalization and localization and its ideal form under the norm of journalistic professionalism are also discussed with reference to the three media’s coverage.