Occupational Visibility on Short Video Platforms: A Case Study of Tiktok

Chinese Journal of Journalism & Communication ›› 2020, Vol. 42 ›› Issue (6) : 23-39.

PDF(8346 KB)
PDF(8346 KB)
Chinese Journal of Journalism & Communication ›› 2020, Vol. 42 ›› Issue (6) : 23-39.

Occupational Visibility on Short Video Platforms: A Case Study of Tiktok

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Abstract

In the discussions of networked visibility, one of the dimensions is occupational visibility: online video is increasingly becoming an important platform for people to gain visibility, to perform occupational identity, knowledge and skills. By discussing the performance of occupational visibility of 310 Tiktok uploaders of ten occupations in career prestige list, and considering both their self-describing profiles as “conventional signals” and their short video contents as “assessment signals”, this study fnds that there are signifcant differences to perform occupational visibility between high career prestige group and others. There are two dimensions of the performance, the diffusion of professional knowledge or skill and the emotional resonance, which toward the civil life of China in the era of new technology.

Key words

Visibility / Performance / Career prestige / Conventional signals / Assessment signals

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Occupational Visibility on Short Video Platforms: A Case Study of Tiktok[J]. Chinese Journal of Journalism & Communication. 2020, 42(6): 23-39
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