Copyright is not only the symbol of the spiritual right and the legal status of the property right of the media content, but also the core interest of the media. In this regard, the practice of the West should be proved. However, China's experience shows that both traditional media and emerging media adjust their understanding and actions of copyright protection according to their own interests. As a whole, the two types of media have experienced a historical evolution from “indifference” to “awakening” and then to “emphasis”. On the one hand, this evolution shows the particularity of media copyright protection in China. On the other hand, it can also be found that the in-depth development of media integration is becoming a major structural factor affecting the positive action of media copyright protection in China.