Global discourse is loaded asymmetrically on English language. For China’s external media, information communicates not only across different geo-cultural communities, but also across different linguistic communities. This dual nature calls for a switch of “discourse schemata”. To be effective in external communication, the “discourse schemata” should involve dual dimensions, instructive for both macro news discourse writing and micro discourse writing. Three decades ago, in News as Discourse, Van Dijk has proposed a similar dual-dimension research perspective, but regretfully his initiation left unechoed. Integrating with more recent advancements, this paper revisits his envision and proposes a new “discourse schemata” approach in the hope of an interdisciplinary breakthrough for the impending external communication appeal.