Conferring status is an important social function of mass media. Getting the "status" granted by the media means a social organization can obtain public attention and the legitimacy of action in the social field. By constructing “media standing”, mass media fulfill status conferral function to a social organization. This paper takes Greenpeace as a case to examine how Chinese media confer status to a NGO that carries the genes of civil society. By diachronic and quantitative study, this paper reveals that the “international” title is both advantage and barrier for NGOs to get media standing from Chinese media forum; the relationship between “state-society” plays an important role for the media to construct media standing of NGOs; the NGO’s media standing will be selectively presented which varies among different types of media, across different issues, and over different periods. The construction of “media status” for NGOs from Chinese media is instable and tactical, which reveals differential and localization in status conferral function of Chinese media.