This paper explores the constructed, carried and consumed media memory, and highlights understanding the Gala show and media memory from the perspectives of audiences with such a question, i.e., who has what kinds of collective memory about the Gala show. By probing the audiences’ memories of the show, this research also converses with previous ideas regarding how the Gala show in?uences the nationwide in by constructing the “family-nation” ideologies of China, and how the Gala show has sociocultural impacts longitudinally. This study emphasizes that mass media is both the actor and the object of the mnemonic practices. The author distinguishes the mediated practices of collective memory and the collectively memorized media practices, suggesting that it is the Gala show as the mnemonic practices rather than the media texts of the Gala show produces the collective memory. In the mnemonic practices of audiences, the Gala show becomes the sites of memory, the carrier of mnemonic icons for communicative memory and embodied memory, and the objects for narrating and understanding the family, ethnicity, and class.