The issues of “party property” and “affnity to the people” are important propositions in Marxist news theory. When discussing issues of “party property” and “affnity to the people”, the academic community often overlooks the ideas, theories, and practices of the “people's newspapers” in the process of CCP's revolutionary practice. In fact, the “people's newspapers” is a key concept derived from the concepts of “mass character” and “people” in the news propaganda work during the Yan 'an period. During the War of Liberation, the “people's newspapers” once referred to mixed use of “affnity to the people”, but it was out of the “affnity to the people” category. After the founding of New China, the “people's newspapers” even rose to the basic idea of the national newspaper system. Exploring the theoretical starting point, discourse evolution and historical practice of the “people's newspapers” should be of great signifcance for re-interpreting the party newspaper's theory of party property and affnity to the people and carrying forward the fne tradition of serving the people in the CCP's press work.