Struggling Toward Dialogue: Health Communication Research in Chinese Social Media Context

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Chinese Journal of Journalism & Communication ›› 2019, Vol. 41 ›› Issue (6) : 6-25.

Struggling Toward Dialogue: Health Communication Research in Chinese Social Media Context

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Abstract

This study approaches the history of China’s health communication research from the perspective of dialogic public relations (Kent & Taylor, 1998,2002). Three developmental stages are identified: Education-Oriented (1987-2000), Persuasion-Oriented (2001-2010), and DialogueOriented (2011-present). This article emphasizes that the latest stage of academic tasks includes the transition from a single discipline to interdisciplinary cooperation, from focusing on communication effects to the media's social meaning research, health narrative research, and social network research on the symbiosis of a diverse academic ecosystem. This essay offers a thirty-year re?ective survey on past, current, and future directions of China’s health communication research, as they relate to the dialogic theory of public relations.

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Health communication / Dialogic theory of public relations / Social media / Discursive social network / Narrative communication

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. Struggling Toward Dialogue: Health Communication Research in Chinese Social Media Context. Chinese Journal of Journalism & Communication. 2019, 41(6): 6-25

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