Based on the theoretical venation of the "new propaganda" concept, this paper put forward the necessity of reconstruction of "new propaganda" concept and the possibility that between propaganda and communication, public relations, and should clarify the boundaries to defne the concept of advocacy, which is to ensure that the legitimate basis of the concept of propaganda. The article thinks that the new propaganda based on the concept of reconstruction, but also the need for publicity and subjective power constraints, the relationship of the propaganda of the subject and object of control and establish a consultation mechanism, finally through strengthening propaganda ethics and strengthen publicity to ensure the legitimacy of the enlightenment propaganda.