As media practitioners in reserve, students from journalism school have an important effect on labor supply to media industries. This study focuses on analyzing the vocational identity and its in?uencing factors from the dimension of vocational cognition, affectivity and behavior by questionnaire survey among undergraduate and graduate students from a famous Journalism school in Beijing. It turns out that among the students, the cognition identity is high, but the affectivity identity and the behavior identity are both low. Further, there are three types of vocational identity crisis. And the types of vocational identities crisis also directly affects vocational affectivity and behavior. To be specifc, the greater the vocational cognition identity crisis, the more passive the vocational affectivity, and so is the vocational behavior. Meanwhile, the greater the vocational affectivity crisis, the more positive the vocational behavior.