This article focuses on the new media event images, through the creation and dissemination of the “visual framework”, which fnally achieved the generation and expression of public opinion. The paper researched on the new media events from 2007 to 2015, while about 50 new media events with obvious hot spots in the past nine years were selected as the research objects. About 65 images were collected as samples for analysis. With the methods of multi-modal discourse analysis, Chinese emotion meaning recognition and visual rhetoric analysis, this paper discussed the process of realizing the expression of public opinion idioms by stimulating the audience's “emotional stimulation” and creating “cultural images”. The paper boldly put forward and constructed the new media event “emotion pattern” image propagation mode.