This study examines the cultural feedback of WeChat between generations in rural families from the perspective of new media technology application. Fieldwork was made in rural families of ChenQu village to indicate the digital divide between the elder and younger generations in families, and to present the using status of WeChat among local elder people. The motivation bringing about cultural feedback of WeChat in rural families, as well as generating process and obstructive factors of WeChat’s cultural feedback are also analyzed to discuss the objective and negative effects aroused from the cultural feedback of WeChat to the communication between generations in rural families in ChenQu Village. According to the research results, this paper puts forward some suggestions on the phenomenon of WeChat feedback in rural families.