50th Anniversary of Agenda-Setting Theory: New Development and Transfer in New Media Environment : Interview with Prof. Maxwell McCombs, Prof. Donald Shaw, and Prof. David Weaver

Chinese Journal of Journalism & Communication ›› 2019, Vol. 41 ›› Issue (1) : 66-80.

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PDF(7841 KB)
Chinese Journal of Journalism & Communication ›› 2019, Vol. 41 ›› Issue (1) : 66-80.

50th Anniversary of Agenda-Setting Theory: New Development and Transfer in New Media Environment : Interview with Prof. Maxwell McCombs, Prof. Donald Shaw, and Prof. David Weaver

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Abstract

Since 1968 Chapel Hill Study, agenda-setting theory has experienced ffty-year development and stood the tests. Faced with the challenge of new media environment, agenda-setting theory has expanded its domain from 1st level, 2nd level to 3rd level - network agenda-setting. This interview with Prof. Maxwell McCombs, Prof. Donald Shaw, and Prof. David Weaver discussed the current research and mainly focuses on three aspects: agenda-setting theory in new media environment, audience action and audience psychology. In new media environment, the core concept of agenda-setting theory - transfer of salience is still essential. Meanwhile, network analysis and psychological methods provide inspiration for theorectical development. In intercultural context, agenda-setting theory still has theoretical and practical values.

Key words

Network agenda setting / Salience / Need for orientation / Gestalt / Intercultural application

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50th Anniversary of Agenda-Setting Theory: New Development and Transfer in New Media Environment : Interview with Prof. Maxwell McCombs, Prof. Donald Shaw, and Prof. David Weaver[J]. Chinese Journal of Journalism & Communication. 2019, 41(1): 66-80
PDF(7841 KB)

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